#WATCHME

Cricket AU | Brand Platform

Brand Strategy
Visual Systems
Comms
Production
eCommerce

Growing the women’s game.

“Watch Me” challenged the misconception that women’s cricket doesn’t live up to the men’s game. It said: If you don’t think I can swing bat, just watch me.

The through-the-line campaign ran for 3 years across all forms of the game - International, WBBL and participation.

  • Blood UTD
    Bill Irving, Director
    Aleksander Jason, Photographer



Sign with the text "Watch Me Boss This Pitch" in yellow font on a dark green background.
A female cricket player wearing a yellow jersey holding a helmet with Australia cricket emblem covering her face.
A young female cricket player in sports uniform stands on a field with arms outstretched holding a cricket bat in one hand and a helmet in the other, under a blue sky with the hashtag #WATCHME written above.
View of a cricket stadium filled with crowd during a match with the hashtag #WATCHME and colorful banners, with players on the pitch.