#FIFAFLAIR & FRIENDS
EA Sports FIFA 21 | Content Series
Insight
Narrative
Visual System
Production
Selling a football game in a country that doesn’t really care about football.
Aussies don’t really care that much about football, but they do love hanging with their mates. For the launch of FIFA 21 in Australia, rather than focus on the game’s incredible football creds, we focused on the experience of playing it with your mates.
A fly-on-the-wall content series featuring Daniel Riccardo, Peking Duk, Sam Kerr, Montaigne, and some of their best friends, doing just that - playing FIFA and talking shit.
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Blood UTD
Daniel Riccardo
Peking Duk
Sam Kerr
Montaigne
Series Trailer