#FIFAFLAIR & FRIENDS

EA Sports FIFA 21 | Content Series

Insight
Narrative
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Production

Selling a football game in a country that doesn’t really care about football.

Aussies don’t really care that much about football, but they do love hanging with their mates. For the launch of FIFA 21 in Australia, rather than focus on the game’s incredible football creds, we focused on the experience of playing it with your mates.

A fly-on-the-wall content series featuring Daniel Riccardo, Peking Duk, Sam Kerr, Montaigne, and some of their best friends, doing just that - playing FIFA and talking shit.

  • Blood UTD
    Daniel Riccardo
    Peking Duk
    Sam Kerr
    Montaigne

Series Trailer

Daniel Riccardo in a film for EA Sports called #FIFAFLAIR & FRIENDS
Daniel Riccardo in a film for EA Sports called #FIFAFLAIR & FRIENDS
Montaigne, Eurovision entrant and singer,  in a film for EA Sports called #FIFAFLAIR & FRIENDS
Peking Duk 	in a film for EA Sports called #FIFAFLAIR & FRIENDS
EA Sports logo with hashtag #FIFAFLAIR & Friends and a graphic of a fist bump icon