ALL ON THE LINE

Super Netball Launch

Brand Strategy
Comms
Production
eCommerce

How do you launch the world’s first fully professional netball league, when the enduring image of netball is Sharon Strzelecki from Kath and Kim…

Our answer was to purposely step away from the friendly vibes that is often associated with netball.

Our campaign was designed to stoke tension, to be combative, to revel in the jeopardy that comes with playing on the bigger stage. Because that was the truth of this league, it was like war with a netball, the world’s best players going head to head, toe to toe, and no one giving an inch. It was all on the line.

Tkay Maizda came on board to create the music.

  • Blood UTD
    WiteKite, typography + logo
    Liam Gilmour, DOP
    Toby Dixon, photographer
    Tkay Maizda, bespoke music


Close-up of a woman's face with text overlay that says 'ALL ON THE LINE' and 'SEASON STARTS 18.02.17'. The top right corner features the logo for Suncorp Super Netball.
A large billboard featuring a child's face with serious expression. Text on the billboard reads "HISTORY OR INFAMY?" in large yellow letters and "IT'S ALL ON THE LINE" in smaller yellow letters.
Three promotional posters of female athletes, each with a different background color, featuring bold yellow text asking questions: "History or Infamy?" for the first, "Glory or Agony?" for the second, and "Hero or Zero?" for the third. Each poster includes logos, hashtags, and part of the athletes' uniforms.
Side-by-side portraits of two female athletes in sports uniforms, with text overlay emphasizing competition and rivalry.
Two female athletes, one black and one white, face forward in sports uniforms. The black athlete wears a blue and pink uniform with Nissan and Lululemon logos, while the white athlete wears a black uniform with a Holden logo. The text overlay reads, 'One city. Two teams. There will be tears.' The background is a split color, purple on the left and gray on the right. The image promotes the Suncorp Super Netball competition.
Split photo of two female netball players, one on the left with curly blonde hair and the other on the right with straight red hair, both looking serious. Text in yellow reads "TO THE BRINK. WHO'S GONNA BLINK FIRST?" and a logo in the top right corner for Suncorp Super Netball.
Two female athletes, one with blonde hair and the other with dark hair, wearing sports jerseys with sponsor logos, standing side by side, facing forward. The text on the image reads: "Old school. New school. Someone's gonna be taught a lesson." The logo for Suncorp Super Netball is in the top right corner, and hashtag #ALLONTHELINE is at the bottom.