MILK BAR KIT

EA Sports FC

Insight
Narrative
Visual Design

Don’t make ads, make culture.

Australia’s first bespoke in-game kit in the world biggest football video game, EA Sports FC.

Rather than focus on kangaroos and koalas, we went deep Australiana with a nostalgic throw back to the classic Australian milk bar.

  • Blood UTD
    Aleksandar Jason, Photographer

Digital illustration of a young male athlete playing basketball outdoors on an orange court, wearing a colorful jersey with the words 'Milk Bar' and black shorts, with a group of spectators and a tent in the background.
Young man with short dark hair and a goatee, wearing a colorful patterned T-shirt, sitting outdoors during sunset.