HOT SAUCE FOR SPORT

PointsBet | 2025 Brand Campaign

Brand Strategy
Comms
Production

Shaq is here to spice up the game.

If sport is like feast of action, Pointsbet is the hot sauce that makes the game extra spicy.

Shot in sunny LA, our 2025 brand campaign for PointsBet featured the irrepressible Shaquille O’Neal, bringing the heat in fun and unexpected ways.

  • Blood UTD
    Shaquille O’Neal
    Jersey Legends (LA)
    Choc Chats
    Harry, Josh & Giorgio (Kick it Forward)
    Ash Wicks
    Tommy Sheridan

Fridge (Launch)

Shopping (5 for $25)

Sheds (BeastMode)

Boy’s Night (Statmate)

Esky (Lock Screen Bet Tracker)

A hand pouring hot sauce from a bottle onto a small vintage television displaying a football game with players facing each other on the field.
A bottle labeled 'PointSbet Hot Sauce' is shown with flames and planets in the background, giving a fiery, space-themed appearance.
A smiling man with dark skin, bald head, and a gray beard, dressed in a gray polo shirt, holding a bottle of hot sauce labeled "POINTSBET HOT SAUCE" in his right hand, and giving a thumbs up with his left hand, standing against a neutral gray background.