HOT SAUCE FOR SPORT

PointsBet | 2025 Brand Campaign

Brand Strategy
Comms
Production

When you want to add a little heat to the game, you need PointsBet. It's like Hot Sauce, but for sport.

Our 2025 brand campaign for PointsBet, shot in sunny LA, featuring the irrepressible Shaquille O’Neal, bringing the heat in fun and unexpected ways.

  • Blood UTD
    Shaquille O’Neal
    Jersey Legends (LA)
    Choc Chats
    Harry, Josh & Giorgio (Kick it Forward)
    Ash Wicks
    Tommy Sheridan

Fridge (Launch)

Shopping (5 for $25)

Sheds (BeastMode)

Boy’s Night (Statmate)

Esky (Lock Screen Bet Tracker)

A bottle labeled 'PointSbet Hot Sauce' is shown with flames and planets in the background, giving a fiery, space-themed appearance.
A smiling man with dark skin, bald head, and a gray beard, dressed in a gray polo shirt, holding a bottle of hot sauce labeled "POINTSBET HOT SAUCE" in his right hand, and giving a thumbs up with his left hand, standing against a neutral gray background.